Tag Archives: adoption

Hall & Wilcox Launches Yammer Memorably: With Cupcakes, Contests and Education

We have discussed the importance of adoption events to the success of enterprise social network adoption a few times. A successful adoption event informs users of the benefits of using the ESN, models desired behaviors, increases awareness and establishes a … Continue reading

For Enterprise Social Networks, how much adoption is enough?

In traditional enterprise change initiatives, you tend to start with a defined set business requirements to address a given problem or opportunity. Socially-driven enterprise change, however, is different because parts of the organization are already changing prior to full articulation … Continue reading

The Cultural Imperative For A Social Business – Part 2

Social media is “growing up” and becoming part of organizational process, graduated from being a single person who tweets to see “what sticks”. That much we know. We also know that for an organization to be truly successful, it needs … Continue reading

The Cultural Imperative For A Social Business

Although effective collaboration has always been a cornerstone of a successful business, one could say that the unrelenting speed and sophistication of the social consumer web is making it more so. The changing dynamics of the marketplace expose broken processes … Continue reading

Have You Had Your Daily Dose of Yams Yet?

This post was written by Maria Ogneva, Yammer’s Head of Community What would you think if you came into work on a Monday to find a sweet potato on your desk? This is exactly what happened to the all employees … Continue reading