There are many social media monitoring tools available to consumers and enterprises today. While consumer social media tools allow users to post to and monitor Facebook, Twitter, LinkedIn, Foursquare and other personal public social media, enterprise social networks allow users to keep tabs on what’s happening inside their company and deeply collaborate with their colleagues. There remained a need, however, to bring internal and external social capabilities into one easy-to-use dashboard — until now with our HootSuite and Yammer integration.
HootSuite is a platform that allows users (individuals and businesses alike) to easily manage numerous social media accounts in a single dashboard. Users can digest messages and posts from each social account – Twitter searches, Facebook feeds, Foursquare check-ins, etc – and respond, comment, and interact with each channel, right from HootSuite. HootSuite enables users to keep tabs on and engage in social media from one central location.
The Yammer and HootSuite integration takes this one step further! The Yammer stream within HootSuite allows users to view and reply to Yammer messages and conversations right in the HootSuite dashboard. Users can view Company, Conversations, Private Messages and Group Feeds within a HootSuite column. The integration enables users to interact with Yammer messages through replies and likes, search for content, notify colleagues of a thread using @mentioning, and post updates to feeds, including attachments — all from the HootSuite interface.
This integration allows users to respond at the speed of social. Take a scenario where a social media manager sees a tweet inquiring about an upcoming event, but is unsure about how to answer. Without leaving HootSuite, this manager can ask his/her colleagues for help in Yammer network, find an answer, and then reply back on Twitter – without leaving the HootSuite dashboard.
We are extremely excited about this integration, as it bridges a gap between internal and external social media. Have you tried the HootSuite and Yammer integration? Let us know what you think in the comments below!
To learn more about the HootSuite and Yammer integration visit HootSuite’s blog for more information, and stay tuned for a webinar jam-packed with best practices, tips and further detail about the integration.