If you believe that a picture is worth a thousand words, you should check out this amazing interactive inforgraphic that Yammer user (and talented illustrator!) Virpi Oinonen created to detail her experience in guiding Yammer at her organization. Virpi hopes that this can inspire others and provide them with an action plan to help change how their organizations work. Virpi works for the London-based National Council for Voluntary Organisations (NCVO) and draws visual explanations.
A few words from Virpi about her creation:
These illustrated tips are my subjective advice on how to introduce Yammer in your organisation. Most of them are based on my personal experience as the sole internal comms person in a non profit organisation.
From the story you probably noticed that introducing Yammer to a traditional organisation means a lot of work. Many people seem to think Yammer should take off almost completely organically and then give up when this doesn’t happen. Don’t fall in this trap. If you are the only person whose job is to drive adoption in your organisation you should be prepared to wear many hats and work actively behind the scenes. You might end up training staff, lobby senior management, recruiting Yammer champions, acting as Yammer tech support as well as strategising the smartest ways to sneak Yammer into existing processes.
But even though you have to scoop quite a lot on your proverbial plate with this Yammer thing I think the benefits are well worth the effort. So if you think you’ve hit a brick wall with Yammer I would advise you to persist and concentrate on finding opportunities where Yammer can make a real difference. Go and talk to people to find out what these opportunities are (hint: listen what people complain about). Go and find the people who can drive change within their teams and departments. Little by little, you might start seeing cracks in the wall — a team here, a project group there… Over time the cracks will (hopefully) break down old hierarchical and inefficient ways of communicating. And don’t be disheartened if you fail at first. Yammer is not just a tool, it’s a culture change, and nothing is harder — or more rewarding — than changing the culture of an organisation.
So celebrate the small victories – they are the seeds you are sowing for a bigger change in the future.