As a user of enterprise social networking tools like Yammer, you are helping pioneer a communication revolution in the workplace. In fact, enterprise social software adoption has reached a tipping point – 52% of organizations will have deployments by the end of 2012, according to Forrester Research. Adoption is driven by the universal value that tools like Yammer bring to businesses: greater communication, collaboration, and connectedness. While the inherent value is clear, quantifying the exact return on investment has been a challenge for many organizations, as enterprise social delivers many uncharted benefits.
At its core, enterprise social is about communication. When email was first deployed, its value was in enhancing existing business processes and supplanting in-person conversations and hardcopy mail. It wasn’t until decades later that its adoption changed the business landscape so much that we couldn’t imagine a workplace without it. Email’s impact on the bottom line is clear. Similarly, enterprise social is transforming the workplace by augmenting business processes, replacing inefficient forms of communication, and enabling greater collaboration. However, today’s data-driven businesses demand quantifiable returns, which means we can’t wait for market saturation to start proving measurable value.
Addressing this need, Yammer built a Business Value Framework designed to help customers translate the qualitative anecdotes to quantitative data points. We’re continually refining this methodology for each unique corporate environment. Complimenting this effort, we will run webinars on the value of enterprise social. In February, our webinar explored the sources of unexpected, serendipitous value with analyst Daniel Rasmus and Brian Cator, Sr. Director of Communications and Store Operations at 7-11.
On June 19th at 10 AM PDT (1 PM EDT, 17:00 GMT) Yammer presents the “Getting To Business Value” webinar. An all-star team will discuss best practices, measurement, and making connections to the bottom line. They include:
- Rob Koplowitz, VP and Principal Analyst, Forrester
- Deb Medsker, SVP of Global Knowledge Management, Starcom MediaVest Group
- Kathleen Rouse, Enterprise Applications Manager, Manhattan Associates
- Samantha Loveland, VP of Worldwide Customer Engagement, Yammer
Attendees will receive a collection of business value research from analyst thought leaders. Two lucky participants will also receive a complimentary enterprise readiness assessment to help their organization accelerate the business value journey.
And this is just the beginning! Look for more actionable insights soon and join the conversation on Twitter at #yamvalue. If you currently use Yammer, contact your account manager, customer success manager, or the sales team to find out more about the Business Value Framework.
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