Our users are the core of what we do at Yammer. We created Yammer on Tour as an interactive, educational and fun event for attendees to learn about the benefits of Enterprise Social Networks, and hear from Yammer customers on how to build an engaged and collaborative workforce. With a host of events last year, Yammer continued on its world tour this February, making its first stop of 2012 in Atlanta.
The event kicked off with a Keynote Address from David Obrand, Yammer’s Chief Customer Officer. He discussed workforce productivity and engagement trends and the future of Yammer and Enterprise Social Networks. See below for the slides from his presentation:
Following the keynote, Southern Company’s Account Executive and Social Media Editor, Lori Kasserman, engaged the audience with success stories and a live demo of Southern Company’s Yammer network. Lori explained how Southern Company uses Yammer to share information among its 26,000 employees and provided compelling stories of Yammer usage for crisis response, as well as fun stories – like the Yammer Photo Day at Southern Company. See her presentation here:
The program came to a close with a panel discussion moderated by Yammer’s VP of Marketing, Dee Anna McPherson. The panel featured speakers from leading companies including Manhattan Associates, Southern Company, and AARP, who shared their Yammer stories and best practices in a thought-provoking and compelling customer panel.
Yammer was proud to be joined by our event co-sponsors, who provided attendees with demos of our product integrations.
Thank you to all customers and partners who were able to join us at Yammer on Tour in Atlanta!
Did you attend the event? Take our survey to let us know what you thought.