Today is Community Manager Appreciation Day (CMAD for short). We’d like to take a few minutes and shine the spotlight on all the hard work and creativity that Yammer community managers breathe into their companies’ networks. Community management is central to building and sustaining engagement. But don’t take our word for it; here’s community management in the words of Phoebe Venkat.
Similar to externally-facing community managers, internal community managers educate, inspire, curate and use every opportunity to connect people and ideas for a brighter and more collaborative future. Unlike external CMs, internal CMs also have the additional challenge of ensuring that this work community meets specific business objectives, plugs into existing processes, and that everyone is working from the same set of best practices and guidelines. It takes extra vigilance and patience to navigate things internally — the internal community manager is the ultimate cross functional connector! Being able to get buy-in across the board and executive sponsorship takes a visionary and persistent human being.
The job descriptions of internal community managers range depending on the maturity stage and size of the network, proliferation and support from inside the organization, among other factors. Check out some tips for mature and nascent communities, and tips for handling negativity (necessary part of every community job!)
An internal community manager’s job is certainly demanding, but why not also have some fun? Naturally, you may choose to celebrate your successful community launch by breaking into dance with the Yammer Flash Mob, just like this: