David Spark here, reporting for Yammer at TechCrunch Disrupt in San Francisco.
Think you're popular? You're probably not as popular as you think. Eric Marcoullier and Todd Sampson, founders of OneTrueFan, and former creators of MyBlogLog (sold to Yahoo!) have developed some interesting statistics on visitor behavior. What the OneTrueFan team has discovered is 84 percent of your site visitors only come once a month and if you talk to those people an hour later they don't even know what site they actually visited. When you dig deeper to finding out who your true passionate fans are, it only amounts to six percent of visitors that read more on your site, know your site, and engage with it.
Given their understanding, Marcoullier argues that site owners shouldn't be wasting their time driving that one shot traffic that makes up the 84 percent, but rather focusing on the six percent of visitors that really can have impact on your site and care about your site.
Enter Yammer's "Workplace Communications Horror Story!" Sweepstakes for a chance to win a free iPad. Deadline is October 15th, 2010.
